Portrait of Loïc le Foch AKA FENX

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Preserve and restore one of the largest Keith Haring murals in Amsterdam


Creative Placemaking reflects very well Vroom & Varossieau principle, which is to allow a more direct and expressive relationship between the audience (or client) and the artist. It focuses on bringing to life the relationships between public art and the community. By creating public art projects that link the community to different features of art-making processes, it also aims to create a sense of property and pride over public spaces which the community itself can share with the artists. Creative Placemaking is often referred to as a movement rather than an approach, and it is committed to make public art contribute to improve community lives and vital services offered by public spaces. One approach that makes this movement stand out, is the importance of dealing with every entity involved in the projects and focusing on them as a whole. Vroom & Varossieau is eager to be part of and spread the idea of Creative Placemaking.


We love to help curators and museums to build exhibitions around street art and/or graffiti. "We have proudly worked with; La Condition Publique in Roubaix, the Amsterdam Museum, Art & Science Museum in Singapore, HAM in Helsinki, Urban Art Biennale in Volklinger Huette and the Temporary Museum Amsterdam. We have worked with Stedelijk Museum Amsterdam and the Keith Haring Foundation to preserve and restore one of the largest Keith Haring murals in Europe which now has monumental status in Amsterdam Currently we are working with Kunstlinie Almere on a big exhibition about street art and culture which will open in February 2022 in Almere."


Established in 2008 by Isabelle Vroom and Olivier Varossieau, Vroom & Varossieau is an international art gallery that specializes in contemporary art, old-school graffiti and emerging art.
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Vroom & Varossieau BV
Draaibank 10
1505 RN Zaandam
t: +31 6 50 21 54 35
t: +31 6 55 76 54 71
CoC 62315609
VAT NL854763107B01

Olivier Varossieau & Isabelle Vroom